"The trip is in the path" is the philosophy of MEMO. This approach to life is that of Clara Molloy, editor of the brand. Travel diaries have become the fabric of olfactory trips. All perfumes Memo refer to locations, real or imaginary.? Every turn, every walk, every wandering, each shortcut is to pretenses of scented reveries, brilliantly interpreted by Alienor Massenet, perfumer. Everyone can find his way in a perfume Memo: heart note, bottom, top, an adventure to share insider.